Total Market Approach Projection Tool: User's Guide and Lessons Learned from an Application in Two Countries

The Total Market Approach Projection Tool allows a user to project the public and donor resources that are saved when a proportion of wealthier women shift from using family planning products that are subsidized by donors and government to using commercial family planning products. It then estimates the number of additional women that could be reached if those savings are invested in pro-poor outreach programs. With these outputs, the model helps policymakers envision the role of the commercial sector in achieving a more sustainable family planning market.